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Innovative Insulation helped Inventor, Entrepreneur and Designer Mary Lou Palazzolo of Shelby Township, Michigan find the perfect insulation material to turn her combination designer lunch and handbag idea called “Pranzo” into a success.

The Challenge

Pranzo Designer Handbag
Pranzo Designer Handbag

Whether you like to savor home-cooked meals at work or are on a strict diet that requires to prepare your own meals, bringing your own food to work is commonly the more cost-efficient and healthier choice. But the thing is, brown bagging or using insulated lunch boxes/bags are either too childishlooking or just plain boring.

“Because my lunch time was limited, I used to carry my lunch to work every day and place it in the crowded work refrigerator. At lunch time, I frantically looked for my lunch in a plastic bag…they all looked the same,” says Mary Lou Palazzolo. “A co-worker suggested I purchase an insulated lunch bag so I wouldn’t have to search through a mound of plastics bags to find mine. I looked online and in retail stores for a fashionable one. They all looked like knitting bags or fishing tackle boxes. There weren’t any designer lunch bags.”

“That was my ’Ah-ha‘ moment. I decided to design and manufacturer my own stylish insulated lunch and handbag to keep lunches cold or hot and to be eco-friendly by helping eliminate plastic bags,” Palazzolo says.

Palazzolo designed her “Pranzo Bag,” which means lunch in Italian, in a variety of colors and styles, with a top zipper closure, a fold-over flap with turn lock closure, premium hardware, a large back pocket for a tablet and an adjustable and removable body strap. It also has two inner pockets to hold a large ice pack and a 17 oz. beverage bottle. Palazzolo’s designer handbag measures 13 inches long, 15 inches high and 5 inches wide.

Ideally, a flexible reflective liner to complete her design would hold contents at a perfect temperature for several hours indoors and outdoors while remaining pliable. It also had to be anti-bacterial, eco-friendly, RFID protected for credit card theft protection and finally be made in the U.S.A.

Entrepreneur and Designer Mary Lou Palazzolo
Inventor and Designer: Mary Lou Palazzolo

The Solution

While searching online for a reflective liner material, Palazzolo found Innovative Insulation. “After careful selection, our Super R® Diamond Radiant Barrier had the qualities that would meet all her requirements,” says Herman Torres, product manager at Innovative Insulation. “The
material reflects 95 percent of the radiant heat and is perforated so that moisture will not be trapped between the material and the handbag’s lining.” The two-sided reflecting metalized film with polyester reinforcement material also does not crack or delaminate and can be easily
sewn into the handbag.

“The Super R® Diamond radiant barrier is our economical metalized-cloth reflective insulation,” Torres concludes. “It also helps the environment by lowering the consumption of energy and contains no harmful chemicals and poses no perceptible health risk.”

“I ordered a roll of Super R® Diamond and had a few handbags made. I personally tested them by filling it with food and cold beverages and then left it in a car on a hot summer day… all day,” Palazzolo says. “The results were astonishing, the contents remained cool, thanks to Innovative Insulation Super R® Diamond.”

Pallazzo’s “Go To Bag” is currently being manufactured with Super R® Diamond material. For more information visit https://pranzobags.com. The “Pranzo” bag is protected by US Patent D655,583 S.

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