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Doing our part to save the planet by reducing energy consumption

In 1987, increasing energy costs and greater environmental awareness created a need to introduce a relatively unheard-of radiant barrier technology to the general public. Driven by the prospect of changing the way the world insulates homes and commercial buildings, Dan Russell founded Innovative Insulation, Inc.

Innovative Insulation began by marketing just one type of reflective insulation to homeowners in the Fort Worth, Texas area. Within the first year, distributors were established throughout the country. The company ended its first year with sales exceeding more than one half million dollars and has grown to a multi-million dollar company.

Innovative Insulation's radiant barrier product line includes several grades separated primarily between the DIY residential market and professional installers.

Super R® Plus, Tempshield® reflective insulation and Temptrol® metalized cloth reflective reduce energy consumption by reflecting heat back to its source. In our small way, we are doing our part to reduce our reliance on fossil fuels and lessening the effect of greenhouse gases on our planet.

“I have estimated that we have saved at least 35% on our heating and air conditioning costs with the radiant barrier...”

Buddy Bell, Tulsa, Oklahoma

Best quality products, most advanced technology, and legendary customer service

We are highly dedicated to providing the best quality products, most advanced technology, and legendary customer service. We are fair, honest, responsive, courteous, professional, and attentive to the individual needs of each of our customers and their projects.

We are committed to leading our industry in reflective insulation research and development with integrity, client satisfaction, and financial strength as a model of excellence in product, approach and results attained.

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